Welcome to Your
Mobile Media MasterClass

Here you’ll find thirty years of business knowledge distilled into easy to access information. Remember your 5 Rules For An Optimised Business:

1. Have a strategy – decide on your end game

2. Build the best team around you – you’re only as good as your worst member of staff! 
Have you given them permission to be their best or are you “getting in their way”?

3. Make your marketing mobile. Talk to your customers in their language, when and 
where they’re listening.

4. Have focus – be congruent – don’t get distracted

5. Protect and market your reputation: perception can be reality seen differently; marketing can be truth better communicated. Your reputation is your biggest asset so make sure you are protecting and marketing your reputation. We are all only one bad review away from a bad reputation in today’s always-on, mobile world – as Forbes said in early 2013, we are in the “Reputation Economy” now.

You’ll find the answers you need here in your Mobile Media MasterClass.

“Associate yourself with men of good quality if you esteem your own reputation; for ’tis better to be alone than in bad company.”

– George Washington