Finally, small business can be in control of marketing – and actually compete against the “big boys”. Local marketing is vital – and Google is helping. The creation of Google+ Local pages, the emphasis on reputation, reviews and citations, all allow small business to succeed.

Here’s What You Need to Know

  •  Discover How Reputation Marketing Gives You More Customers, Positions You As The Industry Leader And Puts You Back In Control Of Your Business:
  • Find Out Why Reputation Marketing Is Important For Your Local Business: Type In Any Business Name And The City Location… Look What Show’s Up: Over 80 Million Businesses – Including Yours – Are Totally Naked: Your Reputation Score Is Visible For Everyone Who Searches For Your Business Or Your Industry. Find Out Where To Get Your Free Report And Find Out How To Take Back Control – Urgently.
  • How to harness a $300bn Gorilla and his $65bn Friends then put them to work for your business – for free
  •    The World’s Easiest Marketing is a simple sum of psychology + math = sales
  • This means that the World’s Easiest Marketing works EVERY single time Once you know how – you can do it all in half the time

Let me show you how to regain control of your reputation then use Optimising Business – which has become known as the World’s Easiest Marketing – in just 7 Easy Steps.

Neglecting this strategic and systematic approach to your business marketing results in the 7 costly mistakes often made by businesses…

FIRST: Stop your marketing till you get control of your reputation!

What? A marketing expert telling you to stop? 

That’s because as an Online Reputation Expert, I’ve seen too much money thrown away trying to sell a product or service – when the bad reputation was displayed on the front page of Google for the world to see!

  • Question: would you buy a product or service that had Bad Ratings and Bad Reviews?
  • The Online Marketing Game Has Just Changed. And Your Competition Doesn’t Know About It … Yet.

Why Reputation Is Vital To A Business

  • Consumers look up an average of 10 reviews before making a decision
  • 70% of consumers trust a business with a minimum of 6-10 reviews
  • Without ten 5 star reviews your business isn’t trusted
  • When they see a bad review, 82% of buyers change their mind and go to the competition even after deciding on who to buy from
  • Are you ready for what WIRED Magazine calls “the New Reputation Economy”?

FACT: There are Only 4 Types of Reputations

  • Bad reputation
  • No reputation
  • Good reputation
  • 5 star reputation

Do you know your reputation online? You can click here now to find out: everyone else can see it right now.

When you want to manage and market your five star reputation, call us on 1300 799 441 (Australia) or +61 1300 799 441 (outside of Australia). We handle reputation marketing for five star businesses in the USA, Canada, Australia, the UK, Ireland and New Zealand – call us we’ll get right back to you.

Your business is safe with our proprietary patent pending software along with our specialised and experience knowledge to

  • Monitor the top review sites each day
  • Send you detailed alerts of new reviews
  • Send you regular and comprehensive review reports
  • Respond to bad reviews
  • Post your real reviews to build your 5 star reputation
  • Post your real reviews to your website, blog, social media
  • Personally train all of your staff on reputation marketing

Three steps before you spend another cent on marketing:

1.   Go to http://bit.ly/YourReputationOnline and find out your business reputation now, which is live for the world to see.

2.   Call us on 1300 799 441 (Australia) or +61 1300 799 441 (outside of Australia).

3.   Take back the control of your business, establish and maintain your five star reputation.

FACT: Spending money on marketing while your reputation is out of your control is like pouring money into a bottomless bucket: there’s no way any of it is of use.

Once you’re back in control, then and only then take a look at the only 7 ways you can increase the sales of your business.

FACT: Once your reputation is intact, there are only 7 ways you can increase the sales of your business

  •  Use one method… and your results increase
  • Use two… and you get even more sales
  • Use three, four…or even all seven… and you are simply unbeatable and have people virtually begging you to take their money
  • There’s no luck involved just pure human psychology and math

Secret #1: Be strategic: take a careful look at your MARKET, what they WANT and what they SAY

  • The strategist always wins over the tactician
  •  What’s your strategy?
  •  What’s your end game?
  •  Who’s your market and what do MORE they want? Who are you serving? Who’s your ideal customer? Is there more than one? How many are there, what do they say, what do they want?

But how do you know all that?

How do you use the available tools to tell you these answers? So you can know EXACTLY what to sell – who, what, when, where and how to talk about it?

Five of the best ways:

Discover the EXACT keywords your customers are using … know your Customer Segments, how your competitors are being found

You’ll know which words to use: the fears, frustrations, wants and needs.

Secret #2: Get more people to TAKE MORE NOTICE of your marketing, so they READ or WATCH until the END, and are EXCITED about what you sell

  • People run on emotion – so learn how to tap into people’s emotion
  •  We love to be excited about stuff – it helps us to be convinced we’re making the right choice
  • How? Talk in terms of BENEFITS 80% of the time andfeatures no more than 20% – most businesses do the opposite!
  • Put simply, even if your marketing is being noticed – it’s NOT being read
  •  People are distracted so easily and have such short attention span
  •   So if you can’t get them to read your marketing for more than a few seconds, they miss your message and end up judging you on price alone or worse, they just ignore you

Start with the headline – here’s an example of a proven, attention-getting headline:

This headline will work no matter what industry you are in…

WARNING:

If you’re thinking of _______________

then don’t do anything until you read this

Your headline is vital in getting your marketing noticed.

So what else can you do to get your readers’ eyes GLUED to your marketing?

  •  One way is to PAINT A PICTURE of what life will be like for your reader once they own what you sell – called “Future Pacing”
  •  If your product or service improves your customer’s life in some way, then describe how
  • Create a picture in their mind of how they’re going to benefit

Here are 3 phrases to explode the excitement of your marketing:

  • So that you…
  • What that means is…
  •  Which means…

The 7 strategies for your business include:

  •  Mobile and social media marketing, harnessing the $300bn value of Google in a way that’s free and used by less than 1% of businesses
  • Using free images and video
  •  Becoming The Authority in your industry
  •  Using automated responses and software

Use these all together and your business explodes.

Secret #3: Get more people to TRUST and RESPECT your marketing

Trust between businesses and customers is at an all-time low

Maybe even you are distrustful of marketing.

So it’s the business that proves able to DELIVER what isi promised which wins. How?

  • Use our Reputation Marketing process to manage and market your reviews and reputation
  •  Use TESTIMONIALS – if you’re in a confidential industry, use CASE STUDIES instead
  •  Use a great GUARANTEE
  • Give complementary access to a SPECIAL REPORT which helps your customers
  •  Use YouTube and the other video channels
  • Use Google+, Google+ Local and Google Authorship

Don’t you just hate competing on PRICE?

You just need to find your USP – your Unique Selling Proposition: something which you do or offer which no-one else does.

How to find your USP:

“Why should I do business with you over anyone else?”

Review, refine and where necessary recreate your USP so you have a POWERFUL positioning statement. If you need help with this, ask for our Report on Finding Your Unique Identity And Creating Your Unbeatable Positioning Statement.

Secret #4: Get on the Map with the “Google Gorilla”: Google+, Google+ Local, Google Places For Business, FourSquare

  • 97% of consumers search for local businesses online
  • 53% search for local businesses on their mobiles
  • 90% of these searches result in action – 30% in a sale within an hour, 63% within two hours
  • Google have created 80m Google Places for Business
  • 90% of businesses haven’t used them!
  • Of those who have, 90% haven’t used them properly!
  •  It’s free to set yours up – go towww.google.com/local/add
  • Include 5 videos and 10 pictures – save your logo till last Google+ Local IS the new Yellow Pages – and it’s FREE

Secret #5: Video Mastery

  • •You can put 5 videos and 10 pictures on Google+ Local
  •  Google bought YouTube back in 200
  •  37% of all searches are on YouTube
  • Video has the power to catapult your products and services right in front of your customers
  • You don’t have to get in front of the camera
  • You don’t even have to film anything
  • Just for fun, let’s see some billion dollar videos – which are just plain awful

You can do better than that – for nothing!

  •  Youtube is the second biggest search engine in the world after Google
  • 48 hours of video are uploaded to YouTube EVERY MINUTE!
  • Comment on all of your competitors’ videos and their customers will come to you – yes, really!
  • Use the little-known five secret steps to video domination
  • Smash the competition using the other top ten online video platforms loved by Google but ignored by 99% of businesses
  •  You can make videos with simple powerpoint presentations
  • You can find someone on Fiverr.com to do this for $5
  • Need a video and camera-shy? Go to Powtoon – it’s free! Here’s an example:
  • Prefer pictures to cartoons: Go to Animoto –www.animoto.com
  •  Need a new logo – either make it yourself in15 minutes free using png files – go to or have it made for $5 on Fiverr.com

Testimonials

  •  Our family theme parks have Elite status on TripAdviser – that’s in the Top Ten of all theme parks worldwide
  • We lived and died by our customer surveys and testimonials
  • We created a multi-million dollar business
  • Following a simple “I was lost and now I’m found” testimonial template, you can film your customers saying how great you are. If you want help, we can send one of our trained video shooters to your venue to do this for you and upload the reviews on the same day.
  •  Even easier: put a link in a follow-up email autoresponder two days after the purchase saying,“What have you thought of the product? Would you mind giving a review so that more people like yourself can more easily find it?” Many people are happy to do this. Everyone likes being asked their opinion.

4.  Your Optimising Business Reputation Marketing takes care of all your reviews and testimonials, establishing and maintaining your five star reputation. Check out your reputation online right now by clicking here – it’s live for the world to see.

Secret #6: get MOBILE, get AHEAD of your competition

  • Protect your business – get your website under your control by making sure it is made in WORDPRESS, JOOMLA or DRUPAL
  •  Get a “responsive” theme put on it – do it yourself or from $97 a month I’ll either create you a brand new website or update your existing one to be responsive plus a host of other advantages which will get your website found by customers and converting sales
  • Get a free landing page – using your autoresponder or a $10 plug-in
  • Do you have live chat? Save time and money using Olark – free livechat on your website.

“YOUR CUSTOMERS ARE CHANGING, BUT ARE YOU?”

  • Did you know that 75% of the world’s population now has a mobile device and 95% of them use it to search for local businesses, products and services on the internet?
  • This is great, if you’re ready for them. But if you’re not, then your website could be repelling and evenannoying your potential customers, as they can’t access your site from their mobile devices.
  • Don’t just take my word for it.
Research shows that57% of people do not recommend a business that is not mobile-ready and 40% of people would turn to a competitor’s site that is mobile-ready. Not exactly the response you’re looking for, is it?

Let’s look at bit more at the upsurge of mobile use – and the opportunity that presents for you.

“Mobile marketing is the biggest story of 2013 and throughout the next decade”

What does this mean for you? It’s critical that you make your communications mobile – get a website which can be read on a mobile phone

Why did Google (outgoing) CEO Eric Schmidt, Google’s former CEO, say way back in 2011 to “Put your best people on mobile”?

  •  Because Mobile today is, by a wide margin, the fastest-growing giant industry on the planet.
  • Because all major digital technologies and media are headed to mobile – telecoms, computers, the internet, music, gaming, news, television, advertising, banking
  • This is definitely the “industry of the decade” and we have only begun.

So how big is big? It’s huge. Let’s review the numbers:

5.2 BILLION SUBSCRIBERS WORLDWIDE

So first the biggest number – 5.2. That is in billions with a B.

  • There are 1.2 billion personal computers worldwide including desktops, laptops and tablet PCs like the iPad.
  • There are 1.1 billion landline phones
  • There are 1.0 billion vehicles registered and in use.
  • There are 1.6 billion television sets, 1.7 billion credit card users, 2.0 billion internet users, 2.2 billion people with a banking account, and 3.9 billion radio receivers in use worldwide.

Mobile utterly dwarfs them all – with 5.2 billion currently active. 5.2 billion. yes, 4.5 times more mobile phone subscriptions than personal computers or landline phones. 2.5x more mobile accounts than all internet users. 3 times more mobile subscribers than the total number of television sets. Mobile is huge.

In Australia and the USA the mobile phone penetration rate is 100% per capita. That may seem impressive, it is not. The UK and Europe are at 130%, many leading countries are already past the 150% level and the United Arab Emirates (ie Abu Dhabi, Dubai) became the first country to pass 200% mobile phone subscriber count. And even the poorest regions are rushing in. The continent of Africa has already passed the 50% penetration level in mobile phone subscriptions per capita.

Nokia told us way back in 2010 that the average person on the planet looks at the phone now 150 times per day. That ‘s every six and a half minutes of every hour we are awake! It’s our clock, alarm, calendar and our map.

  •  The activity that gets the most use of the mobile ‘phone’ is voice calls – but that is nowhere near 100% Yes, only 88% of us will originate voice calls.
  • The primary use of a mobile phone for most users is.. SMS text messaging! 82% of all mobile phone users already send SMS text messages.
  • Most users now prefer SMS as the most used function on the phone.

While all mobile phone accounts include free voicemail, the use of voicemail is down to 67%. Mobile phone subscribers are doing what for example the Finnish Prime Minister was saying earlier in the past decade – their voicemail says, don’t leave me voice mail, send me an SMS text message instead.

So the huge number here is SMS. SMS text messaging has more than twice the number of users as all users of the internet. Nearly four times more people send SMS text messages than have a PC of any kind. SMS is 3 times bigger than email.

Do you think Facebook is ‘important’ and ‘popular’ – well, SMS is… seven … yes seven (!) times bigger than Facebook. You like Twitter? SMS is 21 times bigger than Twitter!

  •  SMS is the only technology that reaches the pockets of 61% of the planet. SMS user base is almost four times as big as the total of all personal computers in us.
  • If your website isn’t mobile, soon you won’t be seen.
  • If you’re not using Google+ Local Places for Business, you’re not going to be ranking highly regardless of how good your site.
  • If you’re not getting ready to use SMS marketing, you’re going to be left behind.

Just in case you’re not yet convinced…

  • 70% of all mobile searches are acted upon within an hour, versus 30% of traditional searches
  • There are over 1.2 Billion people accessing the web from their mobiles
  •  1.08 of the world’s 4 billion mobile phones are smartphones
  • Web traffic from smartphones in increasing by 103% per year
  • Consumers in the US spend almost 1 in every 10 ecommerce dollars using a mobile device (Source:Hubspot)
  • 29% of mobile users are open to scanning a mobile tag to get coupon
  •  39% of instances where a consumer walks out of a store without buying were influenced by smartphone
  •   Over 1/3 of Facebook’s users access Facebook Mobile; 50% of Twitter’s users use Twitter Mobile
  •  QR code scans are increasing by 300% per year
  • Google earns $2.5 Billion in mobile ad revenue annually (Source Digital Buzz Blog)
  •  97 percent of mobile subscribers read an SMS message within 15 minutes of receiving it; 84 percent respond within an hour (source Nielsen Mobile)
  •  84% of mobile phone users keep their device within 10 feet of them at all times (source Mobile Marketing Review)
  • Mobile phone campaigns typically have response rates of 12-15% (as opposed to direct mail which averages 2 – 3 percent); some companies are seeing response rates as high as 60 percent (source Mobile Marketing Review)
  •   A last-minute campaign I ran with a client saw a 30% response rate – and he’s now converted to mobile (SMS) marketing
  • While 65 percent of email is spam, this is less than 10 percent with SMS.
  •  100m people use their mobile phones to manage their Facebook account.
  • Run an SMS campaign – it costs you NOTHING to receive SMS competition entries for instance – and less than 10 cents per outgoing message – and you catch all the details! Use SLInteractivewww.slinteractive.com.au

Secret #7: get social

  • Google’s $65bn Friend is Facebook
  • You don’t have to be personally active on Facebook for your business to benefit
  •  You can preserve your privacy
  • Register your business with all the social networks – protect your business asset – take expert advice on how to quickly, safely and easily focus on the best social media tool for your demographics

We’ve talked about registering your business on

–     Google+,

–     Google+ Local,

–      Places for Business

–     Foursquare

–     Youtube

How about the rest of social media?         

  • Have you registered your business on

–     Facebook

–     Twitter

–     Pinterest

–     Slideshare

–     Linkedin

–     Instagram

–     Tumblr

–     Other video sites

–     Citation sites

–     Review sites…

  •    If you’ve neglected to register these social media accounts for your business, you’re devaluing your business right now.
  • If you’re not gathering your customers into a database, your business is only worth two-thirds of what it could be, right now

The FaceBook Influence Factor         

  •  81% of people indicated that friends’ posts directly influence their buying decisions
  • 78% said that companies’ social media posts impact their purchases
  •  71% of people on FB say they are more likely to make a purchase based on a social media referral or recommendation from a friend
  • And it’s not just the small stuff! 41% of car buyers saw a social media post that made them add a new brand/model into consideration
  • Facebookers love images with a simple message laid over the top – istock and shutterstock give away a free image every week – get them and create a powerpoint slide saved as a jpeg not a powerpoint so it becomes a photo – with a link to your landing site where it can’t be cropped out – you’ll be amazed how many people will share this, effectively giving you advertising and endorsements for free
  • This sounds silly, but link more to other people’s sites than your own
  •  If you can, post between 7-9am (42% of women who are the buying market age 18-35 check fb before going to the bathroom in the morning!)  and 6pm-9pm. Use Hootsuite’s FREE service for thiswww.hootsuite.com

No-one likes a grandstander so don’t just talk about yourself. When posting on other people’s sites do it as your business and don’t ever say, “… go to my site…”

Social Media Tips:

Facebook

–     Say “like this post” and they’ll like it 3x higher than normal

–     Say “comment on a post” for a 3.3x higher comment rate

–     Say “share a post” – the share rate is 7.7x higher

Twitter

Just go to a competitor’s Twitter account – or someone else with your perfect customers – and follow them. 40% follow back out of courtesy.

–     Can it be automated? No it’s a manual task. So outsource this to someone to do it for you.

–     Twitter limits the number you can follow per day according to how many followers you have – so generate followers before you start following.

Pinterest – drives more referral traffic than youtube, linkedin and google+ combined

  •   Users spend twice as much as Facebook users, with double the income
  • Putting a price in the pin sells three times the quantity – Pinterest will position the price automatically for you
  • A hairdresser in the States took pictures showing how to do hair properly and put them on her business pinterest page – she got 10m visits to her website from Pinterest. How would that feel?

SlideShare.net has more business traffic than any other site on the net

  • You can upload your company presentations as easily as creating a powerpoint presentation – it’s free – you can include video and links

Linkedin has over 100m users and gives you expert credibility

  • You can link your Linkedin account to all the others Phew – that looks like a lot for a small business to deal with. The good news is that you’re not alone. Optimising Business, Reputation Online, the Mobile Media MasterClass – all are here to help you with outstanding value and step by step processes.

Give us a call – we’d love to hear from you – just leave us a message on 1300 799 441 (or if outside Australia, +61 1300 799 441) and we’ll get right back to you.

Oh, and thanks for reading this far! I reckon you deserve a medal – or at least something for free. So call me up, say “I deserve a medal” and claim your complimentary strategic coaching session valued at $2,450, completely free. Just my way of recognising your endurance in reading all the way through this site!

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