The Foundation Underpinning Your Entire Business Success

Your Reputation Online is critical to your success. Do not neglect your reputation and allow competitors, scammers, disgruntled customers or employees to ruin your good name.

Reputation Marketing is the foundation underpinning your entire business and marketing. That is why Optimising Business specializes in Reputation Marketing and Angela Wright is a recognized Online Reputation Expert.

Visit www.optimisingbusiness.com/reputation-online to easily check your current reputation and to learn how to manage your reviews and implement your Reputation Marketing.

You and your business are naked online right now. Anyone can post anything about your business and you have no control.

82% of committed buyers who Google you to find your number, location or online order form will INSTANTLY GO ELSEWHERE to a competitor when seeing a bad review.

No reviews are almost as bad as poor reviews. Buyers and business associates expect you to have a good reputation and that means being visible online with good reviews and the reputation of an industry leader.

Three quarters of us trust online reviews as much as personal recommendations.

In addition to buyers and business associates trusting your online reputation, Google rates reviews and citations above all else. That is why Google created 80m local business pages with the inception of Google+ Local in May 2012. Google+ Local is being rolled out across the world to replace Google Places For Business; currently in many parts of the world there are still the two solutions but these are being merged.

Google+ Local is “a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+.

Google+ (pronounced and sometimes written as Google Plus) is a social networking and identity serviceowned and operated by Google Inc. It is the second-largest social networking site in the world, having surpassedTwitter in January 2013. As of May 2013, it had a total of 500 million registered users, Google describes Google+ as a “social layer” that enhances many of its online properties, unlike conventional social networks generally accessed through a single website.

Google is valued at $300bn and dominates online including the world of search, plus owns not just Google but also YouTube, Zagat, Google Wallet (paying through your ‘phone) and many, many other options. Facebook, while important, is valued at $65bn – and is a direct competitor of Google.Where do you think you need to be putting your attention?

Visit www.optimisingbusiness.com/reputation-online to easily check your current reputation and to learn how to manage your reviews and implement your Reputation Marketing.

Background info on social networking sites, if you’re interested: here are the Six Biggest Social Networking Sites in the World (ranked by active users, July 2013)

1.     Facebook – 701 million

2.     Qzone – 611 million

3.     QQ – 500 million

4.     Google+ – 359 million

5.     YouTube – 300 million

6.     Twitter – 297 million

As of July 2013, five of the ten biggest social networks in the world come from China:QQQzoneRenRenYouku Tudou, and Sina Weibo. Tencent, the largest Internet company in China, owns QQ and Qzone. RenRen, a blogging site similar to Qzone, comes with features similar to Facebook. Youku Tudou, the largest online video streaming site in China, is the direct competitor of YouTube. Sina Weibo, a microblogging platform, is the Twitter counterpart from China.

If the numbers of users for those Chinese social networks look amazing, think about the result of impending partnerships, as China appears enthusiastic to take hold of more users against the predominantly English-speaking countries. Youku Tudou and Sina Weibo signed a deal last month to promote each other and allow Sina Weibo to gain access to the Youku Tudou video library. In addition, Sina Weibo has enabled Facebook availability in Hong Kong and Taiwan to allow users in those areas to cross-post status updates and multimedia content to Facebook through the new Facebook Graph API.

China forbids the use of Facebook, Twitter, and a number of other Internet services. If China loosens up its laws, it will be interesting to see the number of users Facebook can steal from QQ, Qzone, and RenRen.

Facebook-owned Instagram, the world’s largest purely mobile social network with 130 million active users, continues with its steady growth rate.

Tumblr was purchased by Yahoo! In June 2013: consumers in the critical 18-34 year old demographic are hooked on Tumblr, with the average visitor spending 1.5 hours per month on the site. Today, Tumblr hosts 90 million blogs that generate more than 89 million new posts every day. This astronomical growth helped the site soar into lists of the top 10 most popular websites in the U.S. at the end of 2012 and is attracting significant interest from brands ranging from fashion to finance. The service is most popular with the teen and college-aged user segments with half of Tumblr’s visitor base being under the age of 25. According to Forbes business magazine, this is the one to watch.

Other notable mentions are Myspace, with 30 million active users, Pinterest, with 20 million active users, We Heart It, a photo-based social network with 20 million active users, and Foursquare, with 8 million active users.

Internet penetration for China stands at 568 million users or 42.3 percent of the total population. The US and the UK have 254 million (81 percent penetration) and 55 million (87 percent penetration), respectively.

Google China is a subsidiary of Google. Google China ranks as the number 2 search engine in the People’s Republic of China, after China’s own search engine Baidu.

What does all this mean? Outside of China (and possibly inside China in the future) Google is the dominant player. Reputation Marketing, Google+ and Google+ Local are essential for your business.